The For Real Deal

I’m disappointed.

Looks like Al Pickett is just a salesman. Like many Memphis drivers, I saw the billboard on I-240 (south part of “the Loop”) that first displayed “Who is Al Pickett?” Hmm, a fascinating question indeed. My kind of marketing: vague, indirect, and prone to incite the curious to find out.

Yesterday, my wife and I saw that the billboard had changed (when, I don’t know; I don’t travel on 240 as much as I used to) to read: “Have you met Al Pickett?” Ahh, he’s upped the ante. We’d been meaning to look him up before, but we never could remember when we had access to the computer. I finally thought to have Serena write it in my brain (ie, my Palm Pilot). Turns out the new billboard made our job easier by posting the URL in the above link. I’m expecting some sort of politician or major public figure, but instead I get a 20’s-looking “entrepreneurial” type advertising what looks to be some sort of either Multi-Level Marking or some other sort of “get rich” type scheme that few could ever make any money doing. And he has an atrociously-designed website to boot.

Sometimes anticipation really is better than reception.

This entry was posted on Monday, December 13th, 2004 at 12.15 / 885 and is filed under Commentary. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.